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YIGAL AZROUËL (New York, New York)
Freelance Publicist – New York Fashion Week (Seasonal)
• Supported on-site event management for New York Fashion Week presentation.
• Supervised intern team in seating set-up and maintenance.
• Handled front-of-house operations along with freelance team.

YIGAL AZROUËL (New York, New York)
Press & Social Media Coordinator
• Promoted press outreach and amassed celebrity endorsements and product placements in film.
• Maximized social media presence on platforms like Facebook, Twitter, Instagram, and company blog.
• Administered original content for the company blog to support sales initiatives on a weekly basis.
• Acted as liaison with external marketing and development teams for the e-commerce website relaunch.
• Recruited and managed team of rotating college interns, delegated daily tasks and projects.

DEBORAH HUGHES, INC. (New York, New York)
Freelance Publicist – New York Fashion Week (Fall/Winter 2013)
• Supervised freelance team for front-of-house operations while responsible for VIP/backstage access.
• Utilized prior FileMaker and FashionGPS knowledge to secure press attendance confirmations.

GIORGIO ARMANI (New York, New York)
Freelance Assistant – Trade Marketing
• Aided the department with logistics for the launch party and VIP management for Emporio Armani Madison Avenue.
• Handled and organized the execution and distribution of holiday gifting for VIP client relations.

REEM ACRA NEW YORK (New York, New York)
Public Relations Coordinator
• Secured top-tier media opportunities for national, international, regional and digital outlets.
• Created and executed strategic press pitches each season for ready-to-wear and bridal collections.
• Promoted VIP outreach and released press alerts related to celebrity placements.
• Cultivated strong relationships with editorial contacts, stylists and event vendors and agencies.
• Conceptualized and coordinated photoshoots and brand events, including shows and presentations at NYFW.
• Monitored brand projects related to corporate sponsorships, diffusion collections and other collaborations.
• Managed the advertising commitments for domestic bridal magazines and international sponsorships.
• Key placements: T&C Weddings cover, NY Post – Pulse cover, Vanity Fair; Kristen Stewart (Cannes), Eva Longoria (Cannes), Laura Osnes (Tony Awards), Jennifer Lopez, Lena Dunham; Tiffany&Co. ad campaign.

LONDON MISHER PUBLIC RELATIONS (New York, New York)
Junior Account Executive
• Advanced digital media involvement and branding for agency and active clients.
• Handled press inquiries and account management for both high-end and contemporary accessory clients.
• Drafted press releases and pitches, and coordinated previews/presentations for upcoming collections.
• Supervised celebrity and digital press outreach in conjunction with the needs of individual accounts.
• Promoted client events, notably OCRF’s Super Saturday, L’Oreal Paris Legends Gala, the ING NYC Marathon.
• Key placements include: W magazine, People StyleWatch, Refinery29.com; Gossip Girl; Usher, Justin Bieber.

CARTIER NORTH AMERICA (New York, New York)
Full-Time PR Intern – Celebrity Media Relations & Corporate Communications
• Served as main contact for celebrity dressings and product placement in film and television.
• Coordinated with stylists and online media editors for celebrity endorsements loans and credits.
• Participated in event planning, including in-house proposals and events, product launches and press previews.
• Documented detailed records of celebrity product placement at red carpet events and other media appearances.
• Generated placements in press and on celebrity clients through coordination with boutique personnel nationwide.
• Maintained budget for the communications team and managed all invoices and payments for vendors.
• Oversaw press releases to arts and culture editors in conjunction with Cartier Foundation projects and exhibitions.
• Handled media content and blasts for the Cartier Women’s Initiative Awards.
• Assisted with event coordination and preparation for Cartier’s participation in Art Basel Miami.
• Key placements include: Amy Adams (2011 Academy Awards & Golden Globes), Mila Kunis (2011 SAG Awards), Christian Bale (2011 Golden Globes), Jim Parsons (2011 Golden Globes), Justin Timberlake; Gossip Girl.

3.1 PHILLIP LIM (New York, New York)
Full-Time Senior Press Intern
• Assisted the press director in branding projects, specifically targeting growth domestically and in Asia.
• Trained and supervised incoming interns, and delegated daily tasks and special projects.
• Catalogued press clippings for brand meetings and for each collection’s online and print media portfolios.
• Coordinated with press team and external contacts for in-house photoshoots and lookbook distribution.
• Spearheaded the archive of inventory to coordinate with model shop for approximately six seasons.
• Handled credit information requests from publications and coordinated the monthly credit chart.
• Assisted press team members for men’s and women’s runway shows during New York Fashion Week.
• Oversaw the distribution of holiday gifts to key domestic and international editors and stylists.
• Managed coordination of samples between press and sales teams regarding the Beijing and Hong Kong events.

STARWORKS GROUP (New York, New York)
Full-Time PR Intern (Fashion & Lifestyle), Freelance Fashion Assistant
• Handled all press inquiries and sample requests for Temperley London and ALICE by Temperley.
• Documented online media exposures of clients into press portfolios.
Public Relations Intern (Fashion & Accessories Department, Lifestyle Department)
• Documented online media exposures of clients into press portfolios.
• Utilized web research to form media base of target websites/audiences for prospective collections.
• Managed press alerts for Monday Night Football charity events sponsored by the New York Giants.
• Compiled data via Cision for clients to examine online coverage with traffic and advertising cost, and pitch grids.
• Participated in the organization and presentation of upcoming collections for press previews.
• Assisted with numerous events, from sending invitations to coordinating with key personnel on-site.

PR CONSULTING (New York, New York)
Public Relations Intern
• Developed client media portfolios and press kits, which included client and collection press clippings.
• Assisted with event planning, including the Fall 2009 presentations of Narciso Rodriguez, Proenza Schouler, PHI.
• Produce and marketed client lookbooks to industry contacts.
• Trafficked samples to publications and photoshoots, and coordinated in-house inventory.

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